Social advertizing in former Soviet Union makes people better
Social promotion is not new in former Soviet Union as it can seem. Even during the years of Soviet Union social promotion took an important place in usual life. All Russian citizens who lived in Soviet times remember social booklets and TV spots where messages of liability were declared. The following mottos were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for boys” etc. All these social ads were sponsored by SU government and created by official institutions. At the moment everything has changed and we may find lots various social advertising which is supported by official government, non-commercial companies and private persons. Lots of money is spent every month on different social campaigns which are supported by Russian media campaigns with movie spots, social posters, logos etc.
Many international organizations work on the territory of Russian Federation and lots of social advertisments from different countries are available nowadays in former Soviet Union. I am sure that it is really importans as we have a unique chance to use best international experience in the field of social advertising as our own traditions in this sphere are very weak but we have a great deal of thoughts and creative directors who can make all them visible. That’s why different contests of social advertizing are so popular now in Russian Federation and many professional promotion agencies took an active part in such kind of competitions and if you enter YouTube you can search for lots of social spots shooted by the leading local organizations but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of popular social ads on tobacco addiction and other issues. But certainly, we should always keep in mind about the following situation in Russia and the main problems which the government has to deal with. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they know that they should force families to give more births. As an example of social advertizing which concentrated on demographic issues we can state on social posters which were placed in Moscow metro with a woman with three girls on her knees. This post gives more questions rather than gives replys as there is no guy on this poster and the lady looks disappointed.
I think that social promotion in Russian Federation just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.